Director of Demand Marketing

Marketing & Design | Seattle or New York

The Company: is changing the way digital media publishers manage their advertising businesses. Our SaaS platform makes advertising sales, operations, billing and revenue reporting painless for digital media publishers and eCommerce.

In an increasingly fragmented ad tech landscape, understands the importance of creating a connected ecosystem for its customers, who depend on to help them scale. A product-first company, is engineering focused and the team is composed of industry leading talent from Amazon, Microsoft,, FreeWheel, Indeed, Operative, AppNexus, and OpenX.

Headquartered in Seattle where was founded, the company launched its New York office in early 2018 and expanded to London in 2019 and Taipei in 2020.

Job Summary:

We are seeking an experienced Director of Demand Marketing to join our team and lead the go-to-market strategy for our products. The ideal candidate will have 5-10 years of experience in demand marketing, with a proven track record of driving growth and customer engagement.
  • Lead the development and execution of demand marketing strategies and plans to achieve business objectives and drive product adoption
  • Collaborate with product management, sales, and other cross-functional teams to ensure a consistent and integrated product positioning and messaging
  • Develop compelling value propositions, product positioning, and messaging to differentiate our products in the market
  • Conduct market research and competitive analysis to inform product positioning and messaging
  • Create and execute product launch plans, including product collateral, webinars, and other sales enablement materials
  • Drive product adoption and engagement through customer-centric marketing programs and initiatives
  • Develop and manage the demand marketing budget
  • Stay up-to-date with industry trends and emerging technologies to ensure our products remain competitive and relevant
  • Support the SaaS lifecycle, including lead generation, customer acquisition, and customer retention and advocacy
  • Collaborate with cross-functional teams to create and achieve marketing objectives
  • Bachelor’s degree in marketing, business, or a related field
  • 5-10 years of experience in demand marketing
  • Strong leadership, project management, and cross-functional collaboration skills
  • Excellent written and verbal communication skills
  • Ability to analyze data and make informed decisions
  • Proven track record of driving growth and customer engagement
  • Competitive salary
  • Early-stage stock options
  • Open PTO
  • 401k match
  • Company paid medical, dental, vision, life insurance
  • Regular company lunches and happy hours
  • Gym membership reimbursement
  • Cell phone reimbursement

To apply to our open positions, please email your resume, cover letter, and the name of the position you are applying for to [email protected]. We look forward to meeting you!

EEO Employer: is an equal opportunity employer; all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or any other protected classification.