Founded in 2006 by two friends who met at a wedding, Digital Trends is the largest independent premium technology publisher in the world. It has grown to 42.5 million visits per month in 2018. They’ve been able to do this by understanding their audience and staying true to the mission of introducing people to the world of technology in a way that is fun and welcoming.
Rachael McCombs, Head of Media Operations at Digital Trends, shared some of the obstacles faced before implementing Placements.io and what they’ve been able to accomplish since using the platform.
Challenge:
Before Placements.io, Digital Trends wasn’t using any kind of formal order management system. They relied mostly off of spreadsheets, hundreds of emails, and many disconnected and fragmented tools. Because of this, they were facing a serious lack of visibility into their advertising business. They needed a platform that was easy to use and would streamline their ad operations.
Solution:
Placements.io was able to integrate with Digital Trends’ ad server, CRM, and third party reporting system to organize work streams and centralize communication within the Placements.io platform.
“We talked to several other solutions and saw them live and Placements.io has been the easiest to work with. They really rose to the occasion and worked with us to come up with a solution that is mutually beneficial. They don’t treat us like a standard vendor-customer relationship, it’s a true partnership.”
Placements.io has provided a level of visibility across the board that Digital Trends didn’t have before. A user can go into the platform and, at a glance, see all the information they need to know about a campaign and its performance. It has empowered Digital Trends to be proactive instead of reactive.
“Our users like working in the platform because it’s really easy to use and straightforward. It’s intuitive and the UI is really beautiful compared to other platforms.”
Having the integrated functionality has been extremely helpful for Digital Trends. For example, being able to do ticketing in the Placements.io platform has allowed them to organize work streams. Being able to add comments and attachments within campaigns has allowed them to centralize communication, not just within Ad Ops but also with other teams such as implementation, integrated marketing, and production.
“Some features we really enjoy are the ones that help to save us time, such as the product catalog and bulk copy and edit functions for line items and campaigns. The OSI [On Schedule Indicator] feature, which tracks campaign performance, as well as various other data metrics offered in the platform, give us greater insight into our business and helps us capture the full revenue booked on each campaign.”
To learn more about Digital Trends, visit https://www.digitaltrends.com/
Want to know more about Placements.io? Contact [email protected].
