AdSalesOS
Ad sales shouldn't feel like rocket science.
Meet the intelligent operating system that makes it easy to run a hyper-profitable ad-selling operation. AdSalesOS by Placements.io unites systems, tames inventory, plugs revenue leaks, and gets you paid faster. The world’s leading media players couldn’t do without it. Ready to move from chaos to maximized media value?
Unified processes
Quote-to-cash digital advertising – all in one place
AdSalesOS simplifies the lifecycle of selling advertising in a complex media landscape.
01
Sales
01
Sales
- Accounts/contact management.
- Sales Order Entry In Salesforce CRM.
- Automated opportunity sync downstream into Placements.io.
- Campaign, line delivery, invoice, invoice line item and revenue schedules.
02
Planning
02
Planning
- Proposal/media plan building. Product packaging.
- Dynamic rate cards, integrated COGS, and target price management.
- Change tracking and versioning.
- Advanced sponsorship calendar.
03
Execution
03
Execution
- Auto flighting of campaigns into ad server.
- Centralized campaign queue or tracker.
- Robust revision management.
- COGS tracking for campaigns.
04
Campaign management
04
Campaign management
- Integrated first and third-party campaign-delivery data.
- Centralized ticketing and communication channels.
- Creative and IO storage at campaign level.
- Campaign optimization.
05
Billing & Invoicing
05
Billing & Invoicing
- Reconciliation of first and third party data.
- Automated invoice creation.
- Automated preparation of billing. Export of Invoiceable data into ERP/Billing system.
- Billing, reporting and invoice dashboard.
06
Reporting
06
Reporting
- Integrated first and third-party data at campaign and line-item level.
- Live reports and API.
- Integrated ‘end of campaign’ reporting.
For all types of media sales
AdSalesOS helps different types of businesses manage their ad sales.
Retail media networks
Nowadays brands want to reach digital shoppers closer to the point of purchase. Placements.io is helping retail players across the world build and manage multi-media sales operations in-house – creating multi-billion dollar operations, fast.
Traditional publishers
Advertisers expect increasingly sophisticated omnichannel programs to reach audience segments across digital, print, mobile, social and live events. No other order management system makes it as easy to place messages where customers are.
Broadcasters and networks
From Super Bowl commercials, to targeted advertising on social media platforms. Placements.io is the choice of leading global broadcasters who need to create customized media campaign packages to help meet the needs and goals of advertisers.
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Connect your entire advertising ecosystem
Tired of juggling systems? We've got you. Our platform is native to Salesforce and supports all your customizations. It also links your entire quote-to-cash chain, and connects you to ad servers, DSPs, social platforms, and more — all in one slick interface. It’s time to ditch the system hopping and get more done faster.
Omnichannel campaigns, simplified
Multi-channel mayhem? Not any more. AdSalesOS delivers seamless and automated campaign trafficking across channels. Smart monitoring catches issues early and keeps teams aligned without adding extra headcount. The outcome? Best-practice operations, maximum profits, and smooth scaling.
Ad servers display/audio/video
DSPs
Social
Sponsored products
Search
Digital out-of-home/in-store
Apply intelligence to make better deals
Optimizing deals, working at speed, and making better decisions about ad selling generally is now within your grasp — thanks to AdSalesOS’s built-in intelligence. Machine learning algorithms leverage billions of datapoints on campaigns, plans, pricing, deals, templates, common metrics and more, giving you expert assistance every step of the way.
- Lean on an intelligence layer that keeps getting smarter
- Optimize yield, bill efficiently and scale revenue
- Automate to get more done without increasing headcount
Give your sales team the time to sell
AdSalesOS gives sales teams the tools to more quickly and confidently create RFPs and proposals. Improved visibility into inventory forecasting, and the synchronization of pricing and data with CRM tooling, keeps teams informed, aligned, and hitting goals.
Say goodbye to financial headaches
Cut out accounting errors and reduce the cost of sale by connecting data and automating processes. Relying on spreadsheets or lesser order management systems doesn’t make sense anymore. Confidently manage governance with approval workflows and maintain compliance with SOC1 and SOC2 support.
Stop leaving money on the table
Optimize yield and accelerate time to revenue, thanks to automated invoicing & reconciliation — and real-time insights into operations, revenue, performance, profits and more. Our customers reduce their average DSO by up to 70%. And they eliminate revenue at risk too.
Learn how AdSalesOS has helped CarGurus transform its ad sales operation
“AdSalesOS is super intuitive. It'll save you time and it will change your life”
— Anne Hunwick, Client Partner, CarGurus
Modern UX
An intuitive and modern UI lets you view reports and insights at lightning speed. Continuous feature releases keep you ahead of the game.
Omnichannel excellence
Dozens of bi-directional API integrations support planning, pricing, activation, and billing of omnichannel campaigns and data.
Consolidated data retrieval
Synchronize data from all integrated platforms — eliminating manual retrieval, and enabling fast, accurate campaign optimization and revenue recognition.
Visibility & accountability
Robust roles & permissions — combined with governance configurations and change-history logs — ensure control, accountability and accessibility.
Native Salesforce integration
Synchronize data to and from SFDC throughout the order-to-cash lifecycle. Use SFDC Calendar to show what is available in real time.
AI-powered ad sales
End-to-end platform intelligence powered by machine learning, AI and billions of datapoints on both ad buying and ad selling.
Open APIs
Our Open APIs enable bespoke development and integrations. (No competitor can claim the same.) And our experts are always here for consultation.
Ad sales portal
Expose self-service inventory to buyers that can’t be reached through a direct sales channel — with all revenue connected to our OMS.
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Compliance and security
The only SOC1 and SOC2 certified solution in the market. Enjoy total confidence in the platform’s financial data control, security and privacy.
The world's most integrated ad sales platform
Frequently asked questions
Both operating systems simplify the lifecycle of buying or selling advertising in a complex media landscape. They help teams manage processes across sales, ad operations and finance — reducing steps generally, optimizing yield, and boosting revenue and ROI. Both AdSalesOS and MarketerOS sit at the center of the media ecosystem, streamlining and automating processes across multiple advertising platforms, while consolidating data and keeping them in sync.
— Reduce your time to value
— Quickly align, clarify, and confirm expectations
— Educating you on PIO features and how they meet business objectives
— Identifying any feature enhancement requirements for post-launch implementation
— Continuously improve the process by listening to your feedback
2 Interactive build: We set up all the integrations of your existing systems for Search, Social, DSPs, Ad-servers, 3rd party reconciliation, Biling, BI/ Data Warehouse etc. The system is then configured according to the workflows and business rules. We can create PO templates, basic delivery reports, and billing reports if applicable.
3 Verify and QA: We test all of the integrations and settings that are configured, and we work with you to review all imported items, reporting and templates. Based on your feedback, we tweak settings and essential workflows. Following sign off, we train your teams and turn over the system for use.
Transform your advertising operation