AdSalesOS for digital publishers
Quote-to-cash ad sales. All in one place.
New web privacy standards and an increasingly complex ecosystem are making ad sales profitability challenging for digital publishers. AdSalesOS by Placements.io can help. The world’s most successful publishers rely on us to run efficient and profitable ad operations — unifying systems, managing inventory, eliminating waste, and getting paid faster.
Ad sales growth
Profitable media sales start here
In the fast-evolving digital landscape, even large publishers face an array of barriers to ad sales growth. AdSalesOS brings together Sales, Ad Ops, and Finance to consolidate systems, workflows, and data. It saves time, boosts sales velocity, and raises revenue.
01
Sales
01
Sales
- Accounts/contact management.
- Sales Order Entry In Salesforce CRM.
- Automated opportunity sync downstream into Placements.io.
- Campaign, line delivery, invoice, invoice line item and revenue schedules.
02
Planning
02
Planning
- Proposal/media plan building. Product packaging.
- Dynamic rate cards, integrated COGS, and target price management.
- Change tracking and versioning.
- Advanced sponsorship calendar.
03
Execution
03
Execution
- Auto flighting of campaigns into ad server.
- Centralized campaign queue or tracker.
- Robust revision management.
- COGS tracking for campaigns.
04
Campaign management
04
Campaign management
- Integrated first and third-party campaign-delivery data.
- Centralized ticketing and communication channels.
- Creative and IO storage at campaign level.
- Campaign optimization.
05
Billing & Invoicing
05
Billing & Invoicing
- Reconciliation of first and third party data.
- Automated invoice creation.
- Automated preparation of billing. Export of Invoiceable data into ERP/Billing system.
- Billing, reporting and invoice dashboard.
06
Reporting
06
Reporting
- Integrated first and third-party data at campaign and line-item level.
- Live reports and API.
- Integrated ‘end of campaign’ reporting.
The intelligent OS that lets you focus on growth
AdSalesOS has built-in intelligence that learns from billions of datapoints gathered by Placements.io over the years. Help to make the right decisions is at your fingertips. You’ll find that growing a digital ad business is easier than you ever imagined.
Integrated with all the solutions publishers need
Highly granular, bidirectional integrations help broaden your digital network while unifying the complex ad sales ecosystem. Enjoy integrations with Salesforce, ad servers, DSPs, search, social media, and more. Empower productivity and keep teams aligned within a single platform.
“The first thing that really stood out was the UI and speed of the platform. The Placements.io team listened to our feedback and delivered exceptionally quickly.”
— Terry Hogan, Head of Ad Ops, Skyscanner
Modern UX
An intuitive and modern UI lets you view reports and insights at lightning speed. Continuous feature releases keep you ahead of the game.
Omnichannel excellence
Dozens of bi-directional API integrations support planning, pricing, activation, and billing of omnichannel campaigns and data.
Consolidated data retrieval
Synchronize data from all integrated platforms — eliminating manual retrieval, and enabling fast, accurate campaign optimization and revenue recognition.
Visibility & accountability
Robust roles & permissions — combined with governance configurations and change-history logs — ensure control, accountability and accessibility.
Native Salesforce integration
Synchronize data to and from SFDC throughout the order-to-cash lifecycle. Use SFDC Calendar to show what is available in real time.
AI-powered ad sales
End-to-end platform intelligence powered by machine learning, AI and billions of datapoints on both ad buying and ad selling.
Open APIs
Our Open APIs enable bespoke development and integrations. (No competitor can claim the same.) And our experts are always here for consultation.
Ad sales portal
Expose self-service inventory to buyers that can’t be reached through a direct sales channel — with all revenue connected to our OMS.
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Compliance and security
The only SOC1 and SOC2 certified solution in the market. Enjoy total confidence in the platform’s financial data control, security and privacy.
The world’s most integrated ad sales platform
Frequently asked questions
Both operating systems simplify the lifecycle of buying or selling advertising in a complex media landscape. They help teams manage processes across sales, ad operations and finance — reducing steps generally, optimizing yield, and boosting revenue and ROI. Both AdSalesOS and MarketerOS sit at the center of the media ecosystem, streamlining and automating processes across multiple advertising platforms, while consolidating data and keeping them in sync.
— Reduce your time to value
— Quickly align, clarify, and confirm expectations
— Educating you on PIO features and how they meet business objectives
— Identifying any feature enhancement requirements for post-launch implementation
— Continuously improve the process by listening to your feedback
2 Interactive build: We set up all the integrations of your existing systems for Search, Social, DSPs, Ad-servers, 3rd party reconciliation, Biling, BI/ Data Warehouse etc. The system is then configured according to the workflows and business rules. We can create PO templates, basic delivery reports, and billing reports if applicable.
3 Verify and QA: We test all of the integrations and settings that are configured, and we work with you to review all imported items, reporting and templates. Based on your feedback, we tweak settings and essential workflows. Following sign off, we train your teams and turn over the system for use.
Transform your advertising operation