MarketerOS for agencies
The ad-buying OS that frees agencies to grow
Growing workloads, manual campaign management, and an increasingly complex ecosystem mean too many agencies are burning the candle at both ends. But there's light at the end of the tunnel. The world’s top agencies have turned to MarketerOS by Placements.io to streamline their media-buying operations — and win back time to focus on their most important client needs.
Efficient media buying starts here
MarketerOS is an operating system for ad buying from the team that built the world’s leading ad-selling OS. Streamline and optimize omnichannel campaigns — including planning, activation, measurement and billing — all from a single interface.
Reduce manual work and increase revenue and profits
Automate away countless, time-killing tasks across your digital workflow — like manual data entry or the re-keying of media placements in disparate systems. Avoid costly errors too, thanks to the synchronization of data across systems. MarketerOS can be your centralized source of truth across all your key business functions.
Time to focus on your clients
Across planning, buying, reporting and finance management, MarketerOS will give your teams time to do what they enjoy, and what they are actually good at — like understanding their targeted audience and creating strategies that work.
Integrated with all the digital solutions agency teams need
Highly granular, bidirectional integrations help broaden your digital network while unifying the complex ad sales ecosystem. Enjoy integrations with ad servers, DSPs, search, social media, and more. Empower productivity and keep teams aligned within a single platform.
"Our clients value our strategy, expertise, and insights. MarketerOS frees up time and makes us more efficient."
— Jason Kramer, Media Director, Questus.
Financial flexibility
Improve financial oversight and control to control pacing, prevent overspend, and support simpler financial reconciliation across multiple systems.
Unified communications
Cross-functional approval and revision workflows, notifications and proactive alerts, promotes collaboration and keeps teams aligned.
Automated workflows
Intelligent and configurable workflow automation across multiple platforms saves time, adheres to best practices, and reduces errors.
Media measurement
Data management capabilities, including integrations with AWS and GCM, simplify performance measurement and enable campaign optimization.
Out-of-the-box reporting
Real-time reporting and customizable dashboards synchronize data from multiple sources to improve stakeholder visibility and support collaboration.
Omnichannel integration
Over 30 pre-built, highly-granular, bi-directional API integrations support omnichannel campaign management. Open APIs enable bespoke integrations.
Consolidated data
Unified, omnichannel campaign data enables performance monitoring and financial management. Gain a complete, transparent view across all media activity.
Unified operating system
The end-to-end platform streamlines planning, media activation and budget management. Work from a single environment across the entire campaign lifecycle.
Built for compliance
The only SOC1 and SOC2 certified solution in the market. Enjoy total confidence in the platform’s financial data control, security and privacy.
A fully integrated ad buying platform
Frequently asked questions
Both operating systems simplify the lifecycle of buying or selling advertising in a complex media landscape. They help teams manage processes across sales, ad operations and finance — reducing steps generally, optimizing yield, and boosting revenue and ROI. Both AdSalesOS and MarketerOS sit at the center of the media ecosystem, streamlining and automating processes across multiple advertising platforms, while consolidating data and keeping them in sync.
— Reduce your time to value
— Quickly align, clarify, and confirm expectations
— Educating you on PIO features and how they meet business objectives
— Identifying any feature enhancement requirements for post-launch implementation
— Continuously improve the process by listening to your feedback
2 Interactive build: We set up all the integrations of your existing systems for Search, Social, DSPs, Ad-servers, 3rd party reconciliation, Biling, BI/ Data Warehouse etc. The system is then configured according to the workflows and business rules. We can create PO templates, basic delivery reports, and billing reports if applicable.
3 Verify and QA: We test all of the integrations and settings that are configured, and we work with you to review all imported items, reporting and templates. Based on your feedback, we tweak settings and essential workflows. Following sign off, we train your teams and turn over the system for use.
Transform your advertising operation