AdSalesOS for broadcasters
Monetize your video ad inventory – on one platform
If you’re a broadcaster, CTV (Connected TV), or OTT (Over-the-Top) platform, the retail media boom has given you an unprecedented opportunity to cash in on your video ad inventory. Join the broadcast giants using AdSalesOS by Placements.io to maximize the value of their media in a complex landscape, and build revenue-generating machines.
Capture the ad budget that’s shifting to streaming
AdSalesOS by Placements is an intelligent OS for broadcasters that want to ride the streaming wave. It helps you create powerful omnichannel campaigns for retailers — sequencing ads and mapping consumer journeys across linear, CTV, desktop, and mobile. AdSales OS helps you:
- Bring together Sales, Ad Ops, and Finance
- Consolidate and simplify systems, workflow, and data
- Save time, increase sales velocity, and boost revenue
Integrated with all the solutions broadcasters need
Highly granular, bidirectional integrations help broaden your digital network while unifying the complex ad sales ecosystem. Enjoy integrations with Salesforce, ad servers, DSPs, search, social media, and more. Empower productivity and keep teams aligned within a single platform.
The intelligent OS that lets you focus on growth
Whether you’re considering newer ad formats like shoppable TV, QR codes, and interactivity, or more traditional advertising opportunities, AdSalesOS can help. Built-in intelligence that learns from billions of datapoints from other publishing campaigns will help your teams make the right decisions.
"Placements.io have delivered the project on the most ambitious of timelines, and have done so whilst adapting to challenging circumstances, providing customer support and advice and showing real commitment to achieving success for Nine."
— Ben Campbell, Head of Advertising and Data Products, Nine
Modern UX
An intuitive and modern UI lets you view reports and insights at lightning speed. Continuous feature releases keep you ahead of the game.
Omnichannel excellence
Dozens of bi-directional API integrations support planning, pricing, activation, and billing of omnichannel campaigns and data.
Consolidated data retrieval
Synchronize data from all integrated platforms — eliminating manual retrieval, and enabling fast, accurate campaign optimization and revenue recognition.
Visibility & accountability
Robust roles & permissions — combined with governance configurations and change-history logs — ensure control, accountability and accessibility.
Native Salesforce integration
Synchronize data to and from SFDC throughout the order-to-cash lifecycle. Use SFDC Calendar to show what is available in real time.
AI-powered ad sales
End-to-end platform intelligence powered by machine learning, AI and billions of datapoints on both ad buying and ad selling.
Open APIs
Our Open APIs enable bespoke development and integrations. (No competitor can claim the same.) And our experts are always here for consultation.
Ad sales portal
Expose self-service inventory to buyers that can’t be reached through a direct sales channel — with all revenue connected to our OMS.
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Compliance and security
The only SOC1 and SOC2 certified solution in the market. Enjoy total confidence in the platform’s financial data control, security and privacy.
The world’s most integrated ad sales platform
Frequently asked questions
Both operating systems simplify the lifecycle of buying or selling advertising in a complex media landscape. They help teams manage processes across sales, ad operations and finance — reducing steps generally, optimizing yield, and boosting revenue and ROI. Both AdSalesOS and MarketerOS sit at the center of the media ecosystem, streamlining and automating processes across multiple advertising platforms, while consolidating data and keeping them in sync.
— Reduce your time to value
— Quickly align, clarify, and confirm expectations
— Educating you on PIO features and how they meet business objectives
— Identifying any feature enhancement requirements for post-launch implementation
— Continuously improve the process by listening to your feedback
2 Interactive build: We set up all the integrations of your existing systems for Search, Social, DSPs, Ad-servers, 3rd party reconciliation, Biling, BI/ Data Warehouse etc. The system is then configured according to the workflows and business rules. We can create PO templates, basic delivery reports, and billing reports if applicable.
3 Verify and QA: We test all of the integrations and settings that are configured, and we work with you to review all imported items, reporting and templates. Based on your feedback, we tweak settings and essential workflows. Following sign off, we train your teams and turn over the system for use.
Transform your advertising operation