MarketerOS for brands
Be as good at buying ad media as publishers are at selling it
Brands everywhere are building in-house ad agencies. To join them, you need an OS that consolidates systems, processes, and data to streamline planning and activation, drive down costs, and improve financial control. Some of the world’s leading brands use MarketerOS by Placements.io to maximize their ad-buying ROI.
Take control of your marketing
MarketerOS is an operating system for ad buying from the team that built the world’s leading ad-selling OS. It sits on top of your existing ad tech solutions so you can activate, manage and optimize omnichannel campaigns from a single interface.
The first step to in-housing your media buying
Whether you want to in-house some, or all, of your media buying, MarketerOS is your first step. It will help you maintain control over your brand, manage budgets and prevent overspend. You’ll also gain countless insights to improve performance campaigns.
Integrated with all the solutions brands need
Highly granular, bidirectional integrations help broaden your digital network while unifying the complex ad sales ecosystem. Enjoy integrations with ad servers, DSPs, search, social media, and more. Empower productivity and keep teams aligned within a single platform.
"MarketerOS helps us manage campaigns more easily, track pacing, and improve how we manage budgets transparently."
— Jason Kramer, Media Director, Questus.
Unified operating system
The end-to-end platform streamlines planning, media activation and budget management. Work from a single environment across the entire campaign lifecycle.
Consolidated data
Unified, omnichannel campaign data enables performance monitoring and financial management. Gain a complete, transparent view across all media activity.
Omnichannel integration
Over 30 pre-built, highly-granular, bi-directional API integrations support omnichannel campaign management. Open APIs enable bespoke integrations.
Out-of-the-box reporting
Real-time reporting and customizable dashboards synchronize data from multiple sources to improve stakeholder visibility and support collaboration.
Media measurement
Data management capabilities, including integrations with AWS and GCM, simplify performance measurement and enable campaign optimization.
Automated workflows
Intelligent and configurable workflow automation across multiple platforms saves time, adheres to best practices, and reduces errors.
Unified communications
Cross-functional approval and revision workflows, notifications and proactive alerts, promotes collaboration and keeps teams aligned.
Financial flexibility
Improve financial oversight and control to control pacing, prevent overspend, and support simpler financial reconciliation across multiple systems.
Built for compliance
The only SOC1 and SOC2 certified solution in the market. Enjoy total confidence in the platform’s financial data control, security and privacy.
A fully integrated ad buying platform
Frequently asked questions
Both operating systems simplify the lifecycle of buying or selling advertising in a complex media landscape. They help teams manage processes across sales, ad operations and finance — reducing steps generally, optimizing yield, and boosting revenue and ROI. Both AdSalesOS and MarketerOS sit at the center of the media ecosystem, streamlining and automating processes across multiple advertising platforms, while consolidating data and keeping them in sync.
— Reduce your time to value
— Quickly align, clarify, and confirm expectations
— Educating you on PIO features and how they meet business objectives
— Identifying any feature enhancement requirements for post-launch implementation
— Continuously improve the process by listening to your feedback
2 Interactive build: We set up all the integrations of your existing systems for Search, Social, DSPs, Ad-servers, 3rd party reconciliation, Biling, BI/ Data Warehouse etc. The system is then configured according to the workflows and business rules. We can create PO templates, basic delivery reports, and billing reports if applicable.
3 Verify and QA: We test all of the integrations and settings that are configured, and we work with you to review all imported items, reporting and templates. Based on your feedback, we tweak settings and essential workflows. Following sign off, we train your teams and turn over the system for use.
Transform your advertising operation