MarketerOS
Be as good at buying ad media as publishers are at selling it
Finally, an intuitive end-to-end ad operating system for marketers! MarketerOS helps agencies and brands optimize omnichannel planning, streamline activation, and gain financial oversight.
Your ad tech stack just got a sharing, caring best friend
You know how managing your ad tech stack feels like herding cats? We fixed that. Meet MarketerOS: the super-smart, always-on-point, end-to-end ad-buying platform that lets you focus on results instead of wrestling with tech.
- Plan, activate, and optimize campaigns from one cozy digital space
- Kiss complexity goodbye
- Claw back time to do that "strategy" thing everyone keeps talking about
Consolidated operations
Omnichannel media buying without the headaches
Where automation meets IO magic
We've turbocharged your workflow so deals zoom through faster than you can say “omnichannel activation”. Free your team from stresses and strains so they can spend time making magic happen.
- IOs that practically create themselves (one click and you're done)
- Custom workflows that fit your business like a glove
- Ticketing that keeps everyone on the same page (no more "I thought you were doing that" moments)
Your AI-powered ad-buying genius
We've stuffed billions of data points into our machine learning algorithms. So you don't have to be the smartest person in the room to get the best campaign results. Here's what you get:
- An intelligent sidekick that never sleeps and keeps getting smarter
- Yield optimization that would make Warren Buffett go green
- Automation that steams through mundane tasks (without taking lunch breaks)
The result? You make better decisions faster, budget like a boss, and scale revenue without hiring an entire continent. Ready to work smarter, not harder?
X-ray vision for your campaigns
Tracking your media campaign shouldn’t feel like Where’s Waldo. Our end-to-end visibility is like having a crystal ball, but for your campaigns.
- Real-time intel on performance data
- Clear and consolidated financial data
- Alerts that keep stakeholders in the loop (so they stop asking questions every five minutes)
Confidence and control
Governance without the groan
MarketerOS is your governance command center, complete with all the bells and whistles.
Accountability that doesn't suck
Roles & permissions, approval workflows, and change-history logs that remember everything.
Budget whispering powers
Unified data and real-time alerts catch sneaky overspends before you can say "oops". It's like having a sixth sense for your budget.
Financial feng shui
Real-time reporting that makes your accounting team chill out and smile more.
Cruise-control compliance
Automation and proactive monitoring keep you on the straight and narrow.
"MarketerOS helps us manage campaigns more easily, track pacing, and improve how we manage budgets transparently."
— Jason Kramer, Media Director, Questus.
For all types of ad buyers
MarketerOS supports optimized ad buying for both brands and agencies.
Agencies
Agencies need to do more with less. More focus on strategy and results with fewer operational headaches. MarketerOS streamlines omnichannel campaign planning and activation while real-time performance data helps keep clients happy and makes billing a snap.
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Brands
Brands are increasingly looking to in-house some or all of their media buying. MarketerOS is a great place to start that journey. Save time planning and activating, maintain complete control over brand safety and spending, and gain actionable insights to improve performance.
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Broadcasters and networks
From Super Bowl commercials, to targeted advertising on social media platforms. Placements.io is the choice of leading global broadcasters who need to create customized media campaign packages to help meet the needs and goals of advertisers.
Unified operating system
The end-to-end platform streamlines planning, media activation and budget management. Work from a single environment across the entire campaign lifecycle.
Consolidated data
Unified, omnichannel campaign data enables performance monitoring and financial management. Gain a complete, transparent view across all media activity.
Omnichannel integration
Over 30 pre-built, highly-granular, bi-directional API integrations support omnichannel campaign management. Open APIs enable bespoke integrations.
Out-of-the-box reporting
Real-time reporting and customizable dashboards synchronize data from multiple sources to improve stakeholder visibility and support collaboration.
Media measurement
Data management capabilities, including integrations with AWS and GCM, simplify performance measurement and enable campaign optimization.
Automated workflows
Intelligent and configurable workflow automation across multiple platforms saves time, adheres to best practices, and reduces errors.
Smooth communications
Promote collaboration and keep teams aligned with cross-functional approval and revision workflows, notifications, and proactive alerts.
Financial flexibility
Improve financial management and oversight. Control pacing, prevent overspend, and support simpler reconciliation across multiple systems.
Built for compliance
The only SOC1 and SOC2 certified solution in the market. Enjoy total confidence in the platform’s financial data control, security and privacy.
A fully integrated ad buying platform
Frequently asked questions
Both operating systems simplify the lifecycle of buying or selling advertising in a complex media landscape. They help teams manage processes across sales, ad operations and finance — reducing steps generally, optimizing yield, and boosting revenue and ROI. Both AdSalesOS and MarketerOS sit at the center of the media ecosystem, streamlining and automating processes across multiple advertising platforms, while consolidating data and keeping them in sync.
— Reduce your time to value
— Quickly align, clarify, and confirm expectations
— Educating you on PIO features and how they meet business objectives
— Identifying any feature enhancement requirements for post-launch implementation
— Continuously improve the process by listening to your feedback
2 Interactive build: We set up all the integrations of your existing systems for Search, Social, DSPs, Ad-servers, 3rd party reconciliation, Biling, BI/ Data Warehouse etc. The system is then configured according to the workflows and business rules. We can create PO templates, basic delivery reports, and billing reports if applicable.
3 Verify and QA: We test all of the integrations and settings that are configured, and we work with you to review all imported items, reporting and templates. Based on your feedback, we tweak settings and essential workflows. Following sign off, we train your teams and turn over the system for use.
Transform your advertising operation