A few weeks ago, I had the opportunity to chat with analyst Zach Ciampa at 451 Research on what’s happening over here at Placements.io. As a fast-growing tech company, we like to check in with analysts on a regular basis to see 1) where we stand in the market, 2) our perceived strengths and weaknesses, and 3) any insight on opportunities to capitalize on in the industry.

Zach gave us just that in his write-up, “Placements.io aims to simplify billing management for advertising” where he shares his take on our company, the industry, our OMS product, competition in the market, and even a SWOT analysis to keep us honest!  

The entire write-up is very well balanced – I really enjoyed it. A few highlights: 

“Placements.io appears to be easing a prominent pain point for a lot of players in the industry — the challenge of bringing the media buying and selling processes to a close in a timely manner.” 

“Placements.io allows sell-side advertisers to manage transactional aspects of campaigns from start to finish, reducing headaches for all parties involved while gaining access to analytics.” 

From our experience, publishers and eCommerce companies are juggling too many systems. Too much data. Too many campaigns. They manage opportunities and sell in Salesforce, plan and optimize in ad servers, DSPs, and social channels, jump into DocuSign for approvals, back into ad platforms for activation, and then into spreadsheets to try to figure out billing.

Advertisers are managing too much. With Placements.io’s OMS platform, it’s not about ‘adding another tech tool’ to their stack. It’s about finally having one complete platform to manage all disparate data and systems across their digital ads business. With our OMS, customers like Monster.com, Microsoft, Fortune, Walmart, and AutoTrader, see improvements in productivity, maximization of ad revenue, and greater financial control. 

Placements.io integrates with over 35 technology partners and systems (and we’re adding more every day!). Sometimes, you just need to see the product to believe it. Request a demo of Placements.io OMS Platform, here! 

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-Evan B. 

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