Optimizing sponsorship sales planning amidst the complexity of managing finite ad inventory across campaigns can be challenging. The key is having visibility into inventory availability and implementing centralized coordination of holds and bookings.
That's why I'm excited to explore the Sponsorship Calendar - an invaluable tool for publishers seeking to drive sales efficiency and prevent conflicts. In this post, I'll look at how the Sponsorship Calendar benefits sales, ad ops, and yield managers.
For the sales team, the Sponsorship Calendar enables:
- Advanced search/filtering to find appropriate inventory instantly
- Granular visibility into product sell-through rates
- Ability to hold tentative inventory for planning
For ad ops and yield managers, benefits include:
- Configurable product usage limits to see capacity at a glance
- A calendar view of granular sell-through data
- Central management of holds and bookings
- Streamlined workflow for approving/converting holds
The Product Pick List view in the Placements Order Management System allows sellers to place holds on products and dates based on availability percentages. This saves time versus searching inventory piecemeal.
The Calendar view enables holistic visibility and management of holds/bookings. You can filter products, see usage limits, and get a product summary. It facilitates smooth collaboration between sales and ops.
Holds can easily be converted into campaign line items or released if needed. You can also drag-and-drop single-day holds for agile planning.
Additionally, configurable product usage limits prevent over-booking by controlling the number of times a product can be sold per day/week/month. This feature is invaluable for limiting inventory.
In summary, the Sponsorship Calendar is an indispensable tool for publishers. Its robust search, customizable limits, and multi-team workflow optimization lead to greater sales productivity, improved forecasting, and minimal conflicts. Contact us if you have any questions!
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