Founded in the late ‘70s, this DIY leader has always believed that customers should expect the best. This belief, combined with forward-thinking, has resulted in the creation of one of the most successful retail media networks.
With an eye watering double digit growth rate, scaling their media business efficiently became a top priority. Spreadsheets, manual data entry into disparate systems, and the lack of consolidated, accurate data were front-and-center challenges to address.
Leveraging Placements’ Order Management System, this retailer eliminated the chaos of spreadsheets and streamlined cross-functional processes, unlocking growth while keeping a cap on costs. Additionally, with more consolidated and accurate data, they saw a significant increase in revenue.
30% increase in productivity across the order-to-cash process
15% increase in collected revenue
0% increase in associated headcount
Challenges
As the retail leader in DIY, this forward-looking busines saw a significant opportunity to develop their retail media network. Starting in 2019, the growth was incredible.
“When I got here two years ago, it was like the wild wild west; our business was effectively operating from a big spreadsheet. What should take us three days took us two weeks.” Manager Retail Media Platform Partnerships & Integrations
Inhibiting growth, the company was struggling with managing spreadsheets, manual data entry, and managing information across sales, ad operations, and finance. On the finance side of the house, they experienced massive data accuracy problems. These issues resulted in slowdowns, errors, and up to 15% uncollectable revenue.
Solution
This DIY leader implemented the AdSalesOS order management system to establish aligned workflows between sales, ad operations, and finance. Automation and accurate data replaced chaotic spreadsheets and manual processes.
“Placements has enabled the ability to send hundreds of campaigns through and have a single system to organize them.”
Results
With streamlined order-to-cash operations, productivity increased by 30% based on time savings. They also eliminated uncollectable revenue by 15%.
Despite the aggressive YoY growth, their team has maintained headcount thanks to improved efficiency and scalability, “My mission is to build this business to scale, and that’s what you guys really enable here.”
Manager Retail Media Platform Partnerships & Integrations
The combination of Placements' solutions and this team's strong execution has allowed their retail media network to expand quickly while controlling costs and capitalizing on revenue opportunities.
