Company
Nine
Description
Nine is Australia’s largest locally owned media company with investments spanning television, video on demand, print, digital, and radio. As the home of Australia’s most trusted and loved brands spanning news, business and finance, lifestyle, entertainment and sport, we pride ourselves on creating and curating quality content, accessed by consumers when and how they want.
Industry
Broadcast Media Production and Distribution

Imagine you're Nine, Australia's media powerhouse. You're cruising along when suddenly, your ad tech provider drops a bombshell: "You've got 90 days to clear out." Talk about a plot twist!

But here's where it gets interesting. Nine didn't panic. They called Placements, and together, they turned this cliffhanger into a blockbuster success.

The Box Office Results:

  • Ad Ops team traded data entry for strategic thinking (brain cells rejoiced)
  • Sales team unlocked 15% revenue growth (wallets got fatter)
  • Nine celebrated their most profitable year on record (champagne corks popped)

The "Crikey, That's a Challenge" Moment Nine wasn't just facing a tight deadline. They were staring down:

  • 200+ users needing migration (that's a lot of "where's my login?" emails)
  • A crucial need for AppNexus integration (which didn't exist... yet)
  • And oh, that 90-day deadline looming like a habanero pepper in a fruit salad

Solution

We rolled up our sleeves and got to work:

  • Crafted an onboarding plan 
  • Cooked up the world's first AppNexus Publisher Ad Server integration
  • Delivered everything in 90 days (our coffee machines worked overtime)

Results

Thanks to AdSalesOS and our determined team, Nine:

  • Hit their deadline (without needing a time machine)
  • Boosted efficiency (goodbye, repetitive tasks)
  • Grew revenue by 15% 
  • Toasted to their most profitable year ever 

Placements delivered the project on the most ambitious of timelines…all while providing customer support, advice, and showing real commitment to achieving success for Nine.Ben Campbell, Head of Advertising and Data Products, Nine

Nine transformed a potential tech nightmare into a dream come true. All in just 90 days. Not too shabby for a quarter's work, right?

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