Imagine you're Nine, Australia's media powerhouse. You're cruising along when suddenly, your ad tech provider drops a bombshell: "You've got 90 days to clear out." Talk about a plot twist!
But here's where it gets interesting. Nine didn't panic. They called Placements, and together, they turned this cliffhanger into a blockbuster success.
The Box Office Results:
- Ad Ops team traded data entry for strategic thinking (brain cells rejoiced)
- Sales team unlocked 15% revenue growth (wallets got fatter)
- Nine celebrated their most profitable year on record (champagne corks popped)
The "Crikey, That's a Challenge" Moment Nine wasn't just facing a tight deadline. They were staring down:
- 200+ users needing migration (that's a lot of "where's my login?" emails)
- A crucial need for AppNexus integration (which didn't exist... yet)
- And oh, that 90-day deadline looming like a habanero pepper in a fruit salad
Solution
We rolled up our sleeves and got to work:
- Crafted an onboarding plan
- Cooked up the world's first AppNexus Publisher Ad Server integration
- Delivered everything in 90 days (our coffee machines worked overtime)
Results
Thanks to AdSalesOS and our determined team, Nine:
- Hit their deadline (without needing a time machine)
- Boosted efficiency (goodbye, repetitive tasks)
- Grew revenue by 15%
- Toasted to their most profitable year ever
“Placements delivered the project on the most ambitious of timelines…all while providing customer support, advice, and showing real commitment to achieving success for Nine.” Ben Campbell, Head of Advertising and Data Products, Nine
Nine transformed a potential tech nightmare into a dream come true. All in just 90 days. Not too shabby for a quarter's work, right?