Skyscanner, the rebel of travel search, set out to show globetrotters all their flight options in one spot. With 60 million monthly visitors, they were soaring high. But behind the scenes? Their ad sales were stuck in turbulence.

Enter Placements.io and AdSalesOS: the air traffic control for their ad operations.

The Results? Fasten Your Seatbelts:

• 40% Productivity boost across operations
• 10% Time savings for Sales teams via automation

Challenges

Picture this: five teams, five platforms, zero coordination. Sales was lost in Salesforce, Ad Ops was juggling multiple ad servers, and Finance? They were left holding the pieces.

Terry Hogan, Head of Ad Ops, didn't mince words: "To be honest, it was a bit of a mess. We knew our internal processes were broken, and we had bottlenecks. We needed a platform to connect all our systems."

Solution

With Placements.io and AdSalesOS. It was love at first sight. "The first thing that really stood out was the UI and speed of the platform," Terry gushed.

AdSalesOS became the ultimate co-pilot:

• Aligned teams into a single platform
• Streamlined the entire quote-to-cash process
• Connected all elements of their ad stack

But wait, there's more! Placements.io went the extra mile with customizations. "They listened to our feedback and delivered exceptionally quickly," Terry added.

Results

With AdSalesOS, Skyscanner's ad operations went from economy to first class:

• Major efficiency boosts across Sales, Operations, Product, and Finance
• Dramatic decrease in manual errors
• Scaled the business without adding headcount
• 40% increase in overall productivity
• 10% time savings for sales teams (Hello, more selling time!)

Now, Skyscanner's ad operations are flying smoother than ever. 

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